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Rollbit

Rollbit is an online cryptocurrency casino and trading platform that launched in February 2020. Founded by two pseudonymous entrepreneurs known only as “Lucky” and “Razer,” the site rapidly expanded from a small-scale crypto lottery into a broad-based "GambleFi" hub blending casino games, sports betting, cryptocurrency futures trading, NFT integrations, and token-based rewards.[1] Drawing on a mix of traditional iGaming and decentralized finance (DeFi)-style features, Rollbit has amassed a large, global user base. The platform is known for its high-leverage crypto trading (up to 1000×), its native token (RLB) that confers lottery and profit-sharing benefits, and its NFT “Rollbots” that grant holders special casino perks. While Rollbit has encountered some regulatory uncertainties, it continues to operate under offshore and partnership-based licenses, positioning itself among the leading crypto gambling sites by revenue and user adoption.

Inception and History

Rollbit was launched in February 2020 by co-founders "Lucky" and "Razer," both of whom remain pseudonymous in the crypto community.[2] The site originally debuted as a crypto-powered lottery, allowing users to stake tokens for a chance to win various prizes.[3] From the outset, the founders’ vision was to simplify cryptocurrency usage and merge trading with a gamified casino experience. Razer, for instance, characterized Rollbit’s mission as making crypto markets more approachable while offering entertainment value typical of online casinos.[4]

During 2020–2021, Rollbit introduced a range of provably fair games, ultimately expanding to over 1,000 slot and table-game titles. The platform also developed novel features, culminating in the release of 10,000 utility NFTs called “Rollbots” on October 12, 2021.[5] These NFTs conferred casino perks—like a share of profits from Rollbit’s own NFT marketplace and the ability for owners to create personalized loot boxes (“Rollboxes”).[6][7]

In 2022, Rollbit rolled out crypto futures trading with up to 1000× leverage, merging exchange-style derivatives with the platform’s gambling ethos.[8] By mid-2023, the native Rollbit Coin (RLB) migrated from Solana to Ethereum to overcome performance issues and broaden accessibility.[9] Shortly thereafter, the site launched a sportsbook covering more than 80 sports and e-sports, as well as “Sports Rollbots,” an NFT line that grants holders a share of the sportsbook’s profits.[10][11]

Amid global expansion in 2024, Rollbit entered into a white-label agreement with Grace Media (Gibraltar) to launch in the United Kingdom under Grace’s UK Gambling Commission license.[12] Rollbit also became a major sports sponsor, appearing on the front of Premier League club Southampton F.C.’s jerseys for the 2024/25 season and in deals with SSC Napoli and e-sports giant FaZe Clan.[13][14] By early 2025, Rollbit was widely regarded as a key platform in crypto gambling, blending traditional betting with DeFi-inspired features.

Leadership and Key People

Rollbit’s two founders remain publicly known only by their handles, Lucky and Razer. Both are active on social media—Razer often explains the product’s vision, while Lucky shares platform metrics, such as revenue and token burns.[15][16] Their pseudonymity reflects a broader crypto culture of privacy.

Sam Norman, Rollbit’s Head of Partnerships, has been credited with orchestrating high-profile sponsorships like Southampton F.C.[17] Overall, the company remains lean and tech-focused, with the founding team driving product strategy. Observers note that tight-knit leadership has enabled quick rollouts of new features without the bureaucracy found in many legacy casinos.

Business Model and Revenue Streams

Rollbit earns revenue through multiple channels: casino gaming, sports betting, crypto futures trading, and ancillary NFT-related services.

  • Casino Games: Offering more than 1,000 slot and table titles, Rollbit earns from the built-in house edge. A large portion of that edge (up to 70%) is returned to players via bonuses and cashback, but the platform still profits from aggregate net losses. Rollbit also operates a “Daily Race” leaderboard, funded by a slice of casino revenue, to incentivize heavy wagering.[18]
  • Sports Betting: Launched in 2023, Rollbit’s sportsbook covers 80+ sports and e-sports, monetizing the margin embedded in betting odds.[19] Sports Rollbot NFT holders receive 20% of the sportsbook’s profits as a shared dividend, while Rollbit retains roughly 80%.[20]
  • Crypto Futures Trading: A key differentiator is Rollbit’s leveraged trading on major cryptocurrencies (up to 1000×). Rather than charging standard maker/taker fees, Rollbit takes a cut only from profitable trades, while acting as the counterparty for losing trades.[21] This model aligns with the site’s casino approach. A portion of trading revenues is used for RLB token buy-backs, thus tying platform performance to token value.[22]

Rollbit also collects fees from its NFT marketplace and lottery. The RLB-powered lottery burns a portion of each stake, distributing profits to winners while reducing token supply.[23][24] As of September 2023, Rollbit publicly reported about $38 million in monthly revenue, illustrating its rapid growth.[25]

Technology and Security

The platform relies heavily on blockchain integrations, supporting direct deposits and withdrawals in major cryptocurrencies and employing provably fair algorithms for certain games. For example, Rollbit’s lottery outcome is tied to the hash of a specific Bitcoin block.[26] Many in-house games use cryptographic seeds to guarantee transparency and fairness.

Rollbit’s native token, RLB, and its NFT collections (Rollbots, Sports Rollbots) leverage Ethereum-based smart contracts. Staking and lottery contracts automatically burn tokens, while NFT profit-sharing is handled on-chain, letting owners claim dividends.[27] Rollbit maintains hot wallets for instant payouts, presumably securing the bulk of funds in cold storage. The site generally does not require KYC, though it may request identity documents for large withdrawals or suspicious accounts.[28] No major security breaches have been publicly reported, and Rollbit has continued to stress the importance of 1:1 backing for all user balances.[29]

Regulatory Environment and Compliance

Rollbit holds a principal license in Curaçao, a common jurisdiction for online casinos, and reports holding additional licensing (e.g., from Cyprus).[30] In 2022 and 2023, speculation surfaced that its Curaçao license was suspended or under review, especially around the time Rollbit introduced derivatives trading, which may not be covered under standard casino licensing.[31][32] Rollbit publicly stated that it was undergoing a standard annual license renewal process and continued operating normally.[33]

To expand into more regulated markets, Rollbit partnered with Grace Media (Gibraltar) in mid-2024 to launch in the United Kingdom, operating under a UK Gambling Commission license via a white-label agreement.[34] The brand’s sponsorships of Southampton F.C. and SSC Napoli also necessitated compliance with local regulations. Nevertheless, critics note that key aspects of Rollbit’s platform—particularly high-leverage crypto futures—remain in a gray zone in many jurisdictions. Curaçao’s announced reforms may require Rollbit to seek a more robust license in the future.[35]

Key Features and Differentiators

Rollbit’s unique positioning comes from its integration of multiple product lines—casino, sports betting, NFT marketplace, and leveraged crypto trading—all in one platform.[36]

  • All-in-One “GambleFi” Ecosystem: Few competitors simultaneously offer extensive casino games, sports wagers, NFT trading, and up to 1000× crypto leverage in a single interface.
  • Extreme Leverage Crypto Trading: Users can bet on BTC, ETH, or altcoins with very high leverage and zero entry fees—only paying a cut if the trade is profitable.[37]
  • RLB Token Ecosystem: The native token (RLB) underpins a provably fair lottery, profit sharing, and a buy-and-burn mechanism that aligns the token’s value with the platform’s success.[38]
  • NFT Integration: Rollbots and Sports Rollbots confer VIP perks, including direct shares of casino or sportsbook profits. Holders can create custom “Rollboxes” or collect marketplace fees.[39]
  • Instant Crypto Transactions: Rollbit processes deposits and withdrawals exclusively in crypto, often within minutes, bypassing traditional payment friction. This crypto-only model is appealing to players who value anonymity and speed.[40]

User Base and Market Position

By 2023, Rollbit reported over one million monthly active users,[41] facilitating around $40 million in daily betting volume.[42] Industry analysts place Rollbit in the upper tier of crypto casinos, alongside brands like Stake.com and BC.Game. The platform’s native token, RLB, surged over 7000% during 2023, attracting investors who saw it as a pseudo-equity in Rollbit’s growth.[43] The site’s focus on community, social features, and influencer partnerships has further boosted retention and brand recognition.

Anecdotes, Interesting Facts, and Industry Impact

  • First Casino NFT Launch: Rollbit was one of the first online casinos to issue a large-scale NFT collection (Rollbots) granting unique in-casino privileges.[44]
  • Pioneering “GambleFi”: Critics and supporters alike consider Rollbit a prime example of combining DeFi (e.g., staking, profit sharing) with online gambling.[45]
  • Massive Burn Events: After setting revenue records, Rollbit executes large-scale RLB token burns. In September 2023, the platform purchased and destroyed over $5 million worth of RLB in a single event.[46]
  • High-Profile Sponsorships: Rollbit’s sponsorship deals with Premier League football clubs and e-sports teams like FaZe Clan demonstrate rising mainstream acceptance of crypto casinos.[47][48]
  • Influencer Promotion Controversy: In 2023, co-founder Lucky offered a $250,000 bounty in RLB to social media influencers if the token hit specific price targets, sparking debate on the ethics of such promotional tactics.[49]

Controversies and Issues

  • Licensing Disputes: Rumors of a Curaçao license suspension in 2022 resurfaced in March 2023, prompting questions about whether Rollbit’s high-leverage crypto trading exceeded its casino license scope. The platform insisted it was under routine review and resumed displaying license credentials shortly thereafter.[50][51]
  • Futures Trading Legality: Some argue Rollbit’s derivatives product effectively offers unregistered securities/CFDs. Although no enforcement action has been taken, this remains an ongoing gray area that might prompt further regulatory scrutiny.
  • Market Sentiment Incentives: The 2023 influencer bounty, requiring ongoing bullish tweets about RLB, led to accusations of price manipulation. While not illegal in most crypto markets, it drew criticism from those who saw it as excessive hype-driven marketing.[52]
  • Account Disputes: A handful of player complaints allege Rollbit suspended accounts or withheld funds, often tied to anti-fraud measures in a mostly KYC-free environment. With limited third-party dispute resolution under a Curaçao license, users have raised concerns about transparency in these cases.
  • Ethical Considerations: Critics question the convergence of high-stakes trading and casino gambling, suggesting it may exacerbate problem gambling. Rollbit’s marketing to sports and e-sports fans has further fueled debates about targeting younger or more vulnerable demographics.

References

  1. What is Rollbit Coin (RLB): Rollbit Platform Token. https://coinpaper.com/4017/what-is-rollbit-coin-understanding-the-digital-currency-phenomenon#:~:text=The%20platform%20itself%20was%20established,and%20even%20an%20NFT%20marketplace
  2. Lucky Rollbit - People in crypto | IQ.wiki. https://iq.wiki/wiki/lucky-rollbit#:~:text=Lucky%20is%20the%20co,3
  3. Rollbit Coin: The Hidden Reason Behind 7000% Growth in 2023. https://www.thecoinrepublic.com/2024/02/25/rollbit-coin-the-hidden-reason-behind-7000-growth-in-2023/#:~:text=Rollbit%20Coin%3A%20The%20Hidden%20Reason,the%20names%20Razer%20and%20Lucky
  4. Razer Rollbit - People in crypto | IQ.wiki. https://iq.wiki/wiki/razer-rollbit#:~:text=cryptocurrency%20trading%20feature.%20
  5. Razer Rollbit - People in crypto | IQ.wiki. https://iq.wiki/wiki/razer-rollbit#:~:text=
  6. Razer Rollbit - People in crypto | IQ.wiki. https://iq.wiki/wiki/razer-rollbit#:~:text=Speaking%20about%20the%20NFT%20launch%2C%C2%A0Razer,said
  7. Razer Rollbit - People in crypto | IQ.wiki. https://iq.wiki/wiki/razer-rollbit#:~:text=By%20owning%20a%20Rollbot%2C%20users,5
  8. What Is Rollbit? - Simplecryptoguide.com. https://simplecryptoguide.com/what-is-rollbit/#:~:text=slippage%20or%20fees%20applicable%20when,thereby%20increasing%20their%20potential%20profits
  9. Razer Rollbit - People in crypto | IQ.wiki. https://iq.wiki/wiki/razer-rollbit#:~:text=enter%20the%20lottery.%20
  10. Unlock Exclusive Rewards with Rollbit's Sports Rollbots. https://blog.rollbit.com/rollbit-sports-rollbots/#:~:text=Profit%20Sharing
  11. Unlock Exclusive Rewards with Rollbit's Sports Rollbots. https://blog.rollbit.com/rollbit-sports-rollbots/#:~:text=Rollbit%27s%20Sportsbook%20was%20launched%20on,to%20holders%20of%20Sports%20Rollbots
  12. Rollbit nets UK expansion - CasinoBeats. https://casinobeats.com/2024/07/25/crypto-specialists-rollbit-nets-uk-expansion/#:~:text=Cryptocurrency%C2%A0casino%20Rollbit%20has%20confirmed%20its,a%20collaboration%20with%20Grace%20Media
  13. Rollbit nets UK expansion - CasinoBeats. https://casinobeats.com/2024/07/25/crypto-specialists-rollbit-nets-uk-expansion/#:~:text=Elevating%20the%20launch%2C%20Rollbit%20also,FC%20for%20the%202024%2F25%20season
  14. Rollbit nets UK expansion - CasinoBeats. https://casinobeats.com/2024/07/25/crypto-specialists-rollbit-nets-uk-expansion/#:~:text=It%E2%80%99s%20a%20partnership%20that%20extends,expansiveness%20of%20the%20firm%E2%80%99s%20portfolio
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  16. Razer Rollbit - People in crypto | IQ.wiki. https://iq.wiki/wiki/razer-rollbit#:~:text=cryptocurrency%20trading%20feature.%20
  17. Rollbit nets UK expansion - CasinoBeats. https://casinobeats.com/2024/07/25/crypto-specialists-rollbit-nets-uk-expansion/#:~:text=the%20expansiveness%20of%20the%20firm%E2%80%99s,portfolio
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  19. Rollbit Review: Casino, Futures & Licenses. https://www.datawallet.com/crypto/rollbit-review#:~:text=Casino%20brings%20real,the%20potential%20for%20significant%20rewards
  20. Unlock Exclusive Rewards with Rollbit's Sports Rollbots. https://blog.rollbit.com/rollbit-sports-rollbots/#:~:text=Profit%20Sharing
  21. What Is Rollbit? - Simplecryptoguide.com. https://simplecryptoguide.com/what-is-rollbit/#:~:text=The%20platform%E2%80%99s%20recent%20launch%20of,thereby%20increasing%20their%20potential%20profits
  22. Rollbit Recorded $38M in September Betting Revenues, RLB Token Climbs. https://www.coindesk.com/tech/2023/10/03/rollbit-recorded-38m-in-september-betting-revenues-rlb-token-climbs#:~:text=Rollbit%20allows%20users%20to%20trade,even%20in%20a%20bear%20market
  23. Razer Rollbit - People in crypto | IQ.wiki. https://iq.wiki/wiki/razer-rollbit#:~:text=The%20supply%20of%20RLB%20is,6
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  25. Rollbit Recorded $38M in September Betting Revenues, RLB Token Climbs. https://www.coindesk.com/tech/2023/10/03/rollbit-recorded-38m-in-september-betting-revenues-rlb-token-climbs#:~:text=Crypto%20casino%20and%20trading%20platform,a%20%E2%80%9Cbuy%20and%20burn%E2%80%9D%20program
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  27. Buy Rollbit Coin (RLB) in Australia - Safe, Simple, Fast | Coinstash. https://coinstash.com.au/rlb/buy#:~:text=Rollbit%20Coin%20operates%20on%20blockchain,rakeback%20on%20the%20Rollbit%20platform
  28. Rollbit Review: Casino, Futures & Licenses. https://www.datawallet.com/crypto/rollbit-review#:~:text=The%20platform%20requires%20no%20KYC,licenses%20from%20Curacao%20and%20Cyprus
  29. Crypto Casino Rollbit's Token Drops 20% Amid Licensing Concerns. https://www.coindesk.com/markets/2023/03/31/crypto-casino-rollbits-token-drops-20-amid-licensing-concerns#:~:text=The%20online%20casino%20said%20it,request%20during%20a%20renewal%20period
  30. Rollbit Review: Casino, Futures & Licenses. https://www.datawallet.com/crypto/rollbit-review#:~:text=The%20platform%20requires%20no%20KYC,licenses%20from%20Curacao%20and%20Cyprus
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  32. Crypto Casino Rollbit's Token Drops 20% Amid Licensing Concerns. https://www.coindesk.com/markets/2023/03/31/crypto-casino-rollbits-token-drops-20-amid-licensing-concerns#:~:text=Rollbit%20recently%20began%20to%20offer,until%20the%20user%20logs%20in
  33. Crypto Casino Rollbit's Token Drops 20% Amid Licensing Concerns. https://www.coindesk.com/markets/2023/03/31/crypto-casino-rollbits-token-drops-20-amid-licensing-concerns#:~:text=%E2%80%9CWe%20are%20actively%20communicating%20with,%E2%80%9D
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  41. Rollbit Review: Casino, Futures & Licenses. https://www.datawallet.com/crypto/rollbit-review#:~:text=The%20platform%20requires%20no%20KYC,licenses%20from%20Curacao%20and%20Cyprus
  42. Rollbit Review: Casino, Futures & Licenses. https://www.datawallet.com/crypto/rollbit-review#:~:text=The%20platform%20requires%20no%20KYC,licenses%20from%20Curacao%20and%20Cyprus
  43. Rollbit Coin: The Hidden Reason Behind 7000% Growth in 2023. https://www.thecoinrepublic.com/2024/02/25/rollbit-coin-the-hidden-reason-behind-7000-growth-in-2023/#:~:text=Rollbit%20Coin%3A%20The%20Hidden%20Reason,the%20names%20Razer%20and%20Lucky
  44. Razer Rollbit - People in crypto | IQ.wiki. https://iq.wiki/wiki/razer-rollbit#:~:text=
  45. Rollbit Recorded $38M in September Betting Revenues, RLB Token Climbs. https://www.coindesk.com/tech/2023/10/03/rollbit-recorded-38m-in-september-betting-revenues-rlb-token-climbs#:~:text=Rollbit%20allows%20users%20to%20trade,even%20in%20a%20bear%20market
  46. Rollbit Recorded $38M in September Betting Revenues, RLB Token Climbs. https://www.coindesk.com/tech/2023/10/03/rollbit-recorded-38m-in-september-betting-revenues-rlb-token-climbs#:~:text=address%20that%20is%20not%20controlled,by%20anyone
  47. Faze Clan announces new multi-year Rollbit deal - Esports Insider. https://esportsinsider.com/2024/08/faze-clan-new-multi-year-rollbit-deal#:~:text=Faze%20Clan%20announces%20new%20multi,the%20largest%20sponsorship%20deals
  48. Rollbit nets UK expansion - CasinoBeats. https://casinobeats.com/2024/07/25/crypto-specialists-rollbit-nets-uk-expansion/#:~:text=Elevating%20the%20launch%2C%20Rollbit%20also,FC%20for%20the%202024%2F25%20season
  49. Lucky Rollbit - People in crypto | IQ.wiki. https://iq.wiki/wiki/lucky-rollbit#:~:text=Controversy
  50. Crypto Casino Rollbit's Token Drops 20% Amid Licensing Concerns. https://www.coindesk.com/markets/2023/03/31/crypto-casino-rollbits-token-drops-20-amid-licensing-concerns#:~:text=Crypto%20Twitter%20has%20noticed%20that,deposits%20and%20withdrawals%20with%20cryptocurrencies
  51. Rollbit Allegedly Operates Crypto Casino Without License. https://beincrypto.com/rollbit-allegedly-operates-crypto-casino-without-license/#:~:text=An%20anonymous%20casino%20owner%20told,The%20crypto%20community%20has
  52. Lucky Rollbit - People in crypto | IQ.wiki. https://iq.wiki/wiki/lucky-rollbit#:~:text=In%20April%202023%2C%20Lucky%20garnered,5