Rollbit

Rollbit is an online cryptocurrency casino, sports betting, and trading platform founded in February 2020. It is notable for integrating a range of services—including casino games, leveraged crypto trading, a sportsbook, NFT utilities, and its own native token—into a single ecosystem. Since its launch, Rollbit has expanded from a small crypto lottery site into a multifaceted ‘‘GambleFi’’ platform, drawing significant attention for its mix of provably fair gambling, high-leverage crypto trading, and NFT-based innovations. The platform operates chiefly under an offshore license from Curaçao but has also pursued partnerships to enter regulated markets such as the United Kingdom.

Inception and History

Rollbit launched in February 2020, founded by two pseudonymous entrepreneurs known as “Lucky” and “Razer.” Initially gaining traction through a lottery-based model, it soon merged online gambling with simplified crypto trading. In its first year, Rollbit featured several provably fair games, then rapidly added more slot and table offerings.

In late 2020 and 2021, it expanded its casino portfolio and introduced crypto trading features with up to 1000× leverage. On 12 October 2021, Rollbit launched a collection of 10,000 utility NFTs called “Rollbots,” granting holders profit-sharing from the platform’s NFT marketplace and the ability to create loot boxes known as “Rollboxes.”

Throughout 2022, the platform introduced crypto futures trading with high leverage on various cryptocurrencies, blending exchange-like features with a gambling ethos. In mid-2023, Rollbit migrated its native Rollbit Coin (RLB) from Solana to Ethereum to address performance concerns. The addition of a sports betting product followed in March 2023, alongside ‘‘Sports Rollbots,’’ an NFT collection granting holders a share of sportsbook profits.

In 2024, Rollbit partnered with Grace Media (Gibraltar) for a white-label arrangement allowing expansion into the UK market under a UK Gambling Commission license. Around the same time, it became the front-of-shirt sponsor of Premier League club Southampton F.C. for the 2024–25 season, adding to earlier sponsorships of Serie A club S.S.C. Napoli and esports organization FaZe Clan. By 2025, Rollbit was regarded as a leading crypto gambling platform offering casino games, sports bets, NFT-based perks, and high-risk crypto derivatives trading.

Leadership and Key People

Rollbit was co-founded by “Lucky” and “Razer,” both operating under pseudonyms typical in the crypto industry. Razer has explained the platform’s aim to make crypto trading more approachable through a gambling lens. Lucky frequently communicates platform updates and token-related metrics on social media, including revenue figures and buy-and-burn details. Apart from the founders, Rollbit’s team remains relatively lean and tech-focused, though it includes dedicated roles such as a Head of Partnerships, Sam Norman, who has overseen major sports sponsorships.

Business Model and Revenue Streams

Rollbit’s core revenue derives from three principal segments: casino gaming, sports betting, and crypto trading.

Casino Games

The casino section features thousands of slot titles, table games (e.g., blackjack, roulette), and live dealer offerings. Rollbit earns via the built-in house edge, returning a large portion in cashback, bonuses, and rakeback, while retaining around 30% of the statistical edge. Additional loyalty incentives include a Daily Race leaderboard and frequent promos aimed at high-volume players.

Sports Betting

Launched in March 2023, the sportsbook covers 80+ sports and e-sports, monetizing via the embedded odds margin. A notable twist is that Sports Rollbots NFTs collectively receive 20% of sportsbook profits, with Rollbit retaining the remaining 80%. This profit-sharing mechanism, though it reduces the company’s direct take, fosters community engagement and NFT demand.

Crypto Futures Trading

Rollbit’s crypto trading feature offers up to 1000× leverage on major assets, using a profit-share fee model: only profitable trades incur a fee to the house, while losing trades are effectively captured as revenue. Unlike traditional exchanges, there are no upfront trading fees or slippage, reinforcing Rollbit’s identity as a gambling environment for high-risk speculation. Internal policy allocates 30% of these trading profits to buy and burn RLB tokens.

Ancillary Revenue Sources

Beyond its main verticals, Rollbit operates an NFT marketplace and an RLB-based lottery. Users can stake RLB tokens for lottery tickets tied to provably fair draws, with each cycle burning a portion of staked tokens and awarding casino revenues to winners. Rollbit also provides NFT lending services, earning fees or interest when users borrow crypto against their NFT assets.

In September 2023, Rollbit reported monthly revenue of about US$38 million, diversified across casino, futures trading, and sports bets. The platform claims to channel 10% of casino revenue, 20% of sportsbook revenue, and 30% of futures fees into open-market RLB buybacks and subsequent burns.

Technology and Security

Rollbit’s platform supports instant crypto deposits and withdrawals in Bitcoin, Ethereum, Litecoin, and other cryptocurrencies, avoiding traditional payment gateways. It utilizes provably fair algorithms for certain in-house games, notably its RLB lottery, which references publicly verifiable blockchain data (e.g., a Bitcoin block hash).

The RLB token was originally on Solana but migrated to Ethereum in mid-2023. Rollbit’s NFTs (Rollbots, Sports Rollbots) are ERC-721 tokens living on Ethereum, with utility features enforced by smart contracts. Security measures include optional two-factor authentication, salted password hashing, and partial cold storage for user balances. Although Rollbit does not mandate KYC for all users, it selectively enforces identity checks for large withdrawals or suspicious activity.

Regulatory Environment and Compliance

Rollbit operates under a Curaçao gaming license, enabling global access except in jurisdictions where online gambling is prohibited. In mid-2022 and again in early 2023, the platform’s licensing status drew scrutiny when references to its Curaçao license were briefly removed during the annual renewal process, causing speculation that it lacked valid authorization. Rollbit maintained that its license was under standard review, eventually displaying licensing details again.

In 2024, Rollbit entered the UK market through a white-label deal with Grace Media, enabling operation under a UK Gambling Commission license. It has also claimed to hold additional licenses, such as from Cyprus, although details remain scarce. Critics argue that Rollbit’s crypto derivatives product may exceed the scope of conventional gambling licenses. Regulatory reforms in Curaçao are ongoing, and Rollbit is expected to adapt to new requirements mandating direct operator licenses rather than sub-licenses.

Key Features and Differentiators

• All-in-One GambleFi Platform: Rollbit unifies casino, sports betting, NFT marketplace, and high-leverage crypto trading under one platform, offering a seamless user experience.
• High-Leverage Crypto Trading: Up to 1000× leverage is available on major cryptocurrencies, with no entry fee; Rollbit only charges a cut when traders are in profit.
• RLB Lottery and Token Ecosystem: Users stake Rollbit Coin (RLB) in a provably fair lottery for a share of casino revenues. Token burns are funded from platform profits, aligning user incentives with overall performance.
• NFT Integration and Rollbots: Rollbit introduced Rollbots in 2021, granting NFT holders special perks such as profit sharing, VIP benefits, and user-created “Rollboxes.” Sports Rollbots similarly distribute sportsbook profits.
• Instant Crypto Transactions: The platform’s no-fiat model allows for near-instant deposits and withdrawals in supported cryptocurrencies.
• Community and Social Features: Rollbit operates racing leaderboards, public chats, and frequent promotions to engage a robust user community.

User Base and Market Position

As of 2023, Rollbit reported more than one million monthly active users. Daily betting volume is estimated at around US$40 million, with total wagers in the billions since inception. RLB’s substantial price surge—by some estimates over 7000% growth in 2023—attracted crypto investor interest, turning token holders into brand ambassadors. In 2024, the platform’s mainstream visibility rose via sponsorships of major sports clubs and esports teams. Many industry analysts rank Rollbit alongside leading crypto casinos such as Stake.com, BC.Game, and others that command large market shares.

Anecdotes, Interesting Facts, and Industry Impact

• First Casino to Launch NFTs: Rollbit is credited as the first crypto casino to release its own NFT collection (Rollbots) in October 2021.
• “GambleFi” Pioneer: By fusing DeFi-like features (token staking, buy-backs) with online gambling, Rollbit popularized the ‘‘GambleFi’’ concept.
• Massive Revenue Burns: In October 2023, Rollbit announced US$38 million in monthly revenue and performed a multi-million-dollar RLB token burn.
• Major Sports and Esports Sponsorships: Partnerships with Southampton F.C., S.S.C. Napoli, and FaZe Clan brought Rollbit into mainstream football and esports marketing.
• Influencer Promotion Controversy: A 2023 bounty campaign required influencers to tweet about RLB to earn a bonus if the token hit a price target, drawing criticism over perceived hype tactics.
• Big Wins and Gambling Streams: High-profile streamers on platforms like Twitch and YouTube have documented million-dollar slot wins, amplifying Rollbit’s brand through viral jackpot clips.

Controversies and Issues

• Licensing Uncertainty: Rollbit temporarily removed its Curaçao license seal in 2022–2023, fueling concerns it was operating without valid licensing or exceeding license scope with crypto derivatives.
• Operating Beyond License Scope: Critics contend that high-leverage crypto futures may require distinct financial licensing not covered by a standard gaming permit.
• Aggressive Marketing and Price Influence: A 2023 promotion urged influencers to tweet about RLB to maintain a specific price threshold, eliciting accusations of market manipulation.
• Player Disputes: Isolated reports claim Rollbit has withheld user funds due to suspected ToS violations. As a Curaçao-licensed entity, dispute resolution options are limited.
• Addiction and Ethical Concerns: Critics question the ethics of combining high-risk trading (up to 1000× leverage) with casino games, which could exacerbate problem gambling behaviors.